Love print, love planet.

As a brand inspired by the great outdoors, we consider it our duty to reduce our impact on the environment and do whatever we can to help keep the outdoors great. Here’s where our sustainable journey has taken us so far:


We’re dedicated to producing products of the highest quality with the longest lifespan. It means we’re not the cheapest out there, but we honestly believe quality does come at a price. And with the price being sustainable materials, products that last (cheaper for you in the long term!), less landfill and an all-round cleaner planet, we would say that’s a price worth paying.


In order to minimise our impact on the planet we love, we manufacture with sustainable materials wherever and however we can. We’re currently working with Lenzing™ EcoVero™ (sustainable viscose made from trees), REPREVE® nylon, recycled polyester, 100% organic cotton and REACH compliant eco-friendly dyes. It’s an ever-evolving journey, and we’re not perfect yet, but it’s a business focus we’re constantly striving to improve.


We only work with ethical, responsible, audited factories to ensure the people who manufacture for us are paid a fair living wage. We also support a fantastic group of British factories that we’ve worked with for over ten years on some of our most popular homeware lines, including bestselling picnic blankets. We’re proud to be members of the Made in Britain campaign. By working with ethical and responsible factories, we’re able to test our products to ensure they meet the highest standards of quality. Everything we produce is manufactured to REACH standards. This ensures our clothing and homeware doesn’t contain hidden nasties like heavy metals and harmful chemicals such as formaldehyde and sulfuric acid.


Our mail order catalogues and postcards support responsible management of the world’s forests and are printed using biodegradable vegetable inks and certified sustainable paper. We also work with the World Land Trust to offset the carbon emissions of our paper, protecting forests under threat of deforestation.


In the complex world of packaging, we face a dichotomy. On the one hand we need to protect the planet, and on the other, we need to protect our products so you receive them in pristine condition. We’re working tirelessly as a business to overcome this, with several positive steps already in place. Our mail order bags are now made from a 100% biodegradable plastic alternative. Our bedding now comes packed in a drawstring organic cotton bag instead of a plastic poly-bag. And with folded garments, where we haven’t yet alleviated the need for an outer bag, we’ve replaced plastic with a biodegradable alternative.