Love print, love planet.
The Great Outdoors (all the way from London)
Hi, From Laurie, Matt and all of us at Anorak. We’re an independent, sustainable fashion and homeware brand from East Dulwich, South East London. We’re on a mission to bring you that run-free feeling of the great outdoors through bold print and sustainable clothing and homeware.
Our Manifesto
We’re boundaryless.
We’re windows open people.
Whether you’re in Battersea or Burnham-on-Sea, we stand with you in yearning for that run-free feeling of fresh air and the great outdoors.
From sleepy soft organic cotton PJ’s to biodegradable tops and dresses made from trees, we’re on a mission to kit you out in sustainable, bold, easy to wear fashion you can look great in, move free in and help look after the planet in.
And when we return home, there’s no way we’re leaving the outside outside. We’re bringing it. Carrying on the party with planet-kind homeware in sustainable fabrics and planet-inspired prints that connect us to nature from the comfort of home.
We love print.
We love planet.
We’re Anorak.
The Beginning
Born and raised in South London, Anorak founder and creative director Laurie grew up in the city and spent her holidays in the great outdoors, travelling in the family campervan.
The road would usually lead them to the Scottish highlands or the south of France, often to remote locations.
Laurie’s parents are both artists, so while they painted, Laurie would pass the time exploring the great outdoors with her brother. From fighting off midges to building braken houses, these precious memories of escaping the city to the great outdoors provided Laurie with her inspiration for Anorak and its core values of simplicity, honesty, sustainability, family and adventure.
Love Print
We’re print Anoraks. Obsessed with simplicity, boldness and a love of colour. Drawing inspiration from icons of the great outdoors, Anorak prints are designed to inject a sense of style and playfulness into even the most ordinary of objects. Whether on the sofa, in the park or under the stars.
Love Planet
As a brand inspired by the great outdoors, we consider it our duty to reduce our impact on the environment and do whatever we can to help keep the outdoors great. From sustainable fabrics to biodegradable packaging to products crafted to live long, not in landfill, you can read all about our sustainability mission by clicking here.
